Nexio — B2B Casino Management Platform

Enterprise B2B SaaS · iGaming · Design System · Multi-module Platform

Nexio is a large-scale B2B SaaS platform used by multiple online casino brands to manage operations, player lifecycles, and third-party integrations. The platform covers 8+ core product areas — Casino, Player Management, Segmentation, Bonus, CRM, KYC, Anti-fraud, and Payments — each with its own product team and business stakeholders. I joined as UI/UX Lead and took ownership of design across the entire system.

Role:

UI/UX Designer

Context:

iGaming / Enterprise B2B SaaS / Multi-brand Platform

Timeline:

2023 — Present

Key Impact:

8+ modules owned · Design system with token pipeline

The core challenge was consistency at scale. Nexio covers 8+ independent product modules — Casino, Player Management, Segmentation, Bonus, CRM, KYC, Anti-fraud, and Payments — each owned by a separate product team with its own roadmap and delivery pace. Without a shared foundation, this structure inevitably produces drift: components diverge, patterns multiply, and every handoff becomes expensive. My first priority was building that foundation. I developed the design system from the ground up — fully token-based, connected to Token Studio, with JSON delivered to the frontend via Git. Visual updates propagate across the entire platform without manual rework on either side. Storybook serves as the live reference, keeping design and engineering aligned at all times. With the system in place, I introduced standardised flow templates across all modules. Every new feature starts from a proven structural baseline — layouts, navigation patterns, state handling, error states — all defined and reusable. This reduced setup time for designers and interpretation time for developers significantly. Day to day I collaborate directly with product owners and business analysts across each module team — defining requirements, mapping flows, and validating solutions through testing and iteration.

Lobby Presets (Create Lobby Preset)
Lobby Presets (Create Lobby Preset)
Lobby Presets (Create Lobby Preset)

The design system eliminated the most expensive recurring problem in a multi-team product: inconsistency. One source of truth, shared across all modules and all brands. The token pipeline means a full theme update for a new white-label casino brand takes hours, not weeks. The platform currently serves 3 proprietary white-label products and 5+ external casino businesses — all running from the same design and component foundation. Standardised flow templates mean new modules don't start from zero. Navigation patterns, table behaviour, modal logic, error handling — decided once, inherited everywhere. This is what allows a team of 2 designers to cover 8+ product areas simultaneously without quality dropping. The result is a platform built to scale without accumulating design debt. New features slot into existing patterns, new brands inherit the token system, and new team members onboard faster because conventions are documented and enforced.

© 2026 Roman Starenkyi. All rights reserved.

© 2026 Roman Starenkyi. All rights reserved.

© 2026 Roman Starenkyi. All rights reserved.